THE ICONIC DODECAGONAL BEZEL EQUIPPED WITH FOUR SCREWS
Created in 1973, the Riviera watch returns this year to revive the spirit of an illustrious era of watchmaking. Here it is in 2021, revisited but with the same authenticity: steel case with balanced dimensions, twelve-sided bezel with four screws or diamonds, automatic or “Swiss Made” quartz movement, and interchangeable integrated steel bracelet or rubber strap. The original design is still present today, as well as the desire to embrace the contemporary.
Known for its twelve-sided bezel, the twelve sides of which suggest the hours indicated on the dial, this unique watch leaves an indelible mark on the history of watchmaking. Here it is in 2021 in its most authentic version: steel case with a generous diameter, twelve-sided bezel with four screws, automatic and quartz “Swiss Made” movements, and interchangeable integrated steel bracelets or straps in soft materials.
The Riviera has a unique decoration, a symbol of the encounter between mountains and ocean. Inspired by the art de vivre of the Côte d’Azur, it is the timepiece of casual elegance, a symbol of freedom, fun and an informal vision of watchmaking refinement.
Quartz movements, automatic calibers, reinterpretations with a singular style, large diameters, XL versions and more discreet models … in almost fifty years, the Riviera has experimented with everything, without ever showing the slightest wrinkle.
The new Riviera is also equipped with the ingenious Fast Strap interchangeability system developed by Baume & Mercier, which allows you to replace the soft strap or steel bracelet in seconds. Child’s play! The rubber straps are offered in different colors (black, blue, green, light blue, white and mauve), to elegantly complete any style.
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